Our story
Milestones along the way
2015
Began in Irvine, California
2021
HPA Direct LLC incorporated in California
2024
HPA Direct VN established in Hanoi
We build, own and operate brands across two markets.
A portfolio of brands we own and run directly, spanning multiple sectors between the United States and Vietnam since 2015.
Explore our brands5brands
6partner brands
2markets
What we do
How we work
01
Build & operate our own brands
We build, own and directly operate our own brands across technology, education, sports and food & beverage.
02
Distribute trusted US brands in Vietnam
We bring trusted US brands into the Vietnamese market — from consumer products to software platforms such as ONLYOFFICE, cPanel, LiteSpeed and aaPanel.
03
Span multiple sectors across two markets
Our work spans five sectors, connecting the United States and Vietnam seamlessly.
Owned & operated
The brands we build and operate
Brands we own and run directly across the United States and Vietnam.
GwahostUSA · Vietnam
Web hosting, domains, VPS and server infrastructure, serving customers across the United States and Vietnam.
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HAPBXUSA
Cloud PBX and business VoIP in the United States, built on a high-availability platform.
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LogicLabVietnam
STEAM and math-thinking education centres for children in Vietnam.
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STEAM PlusVietnam
A STEAM-focused preschool and kindergarten, nurturing young minds from the earliest years in Vietnam.
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OctopoolVietnam
A survival swim school for children, teaching the US-standard method in Vietnam.
Visit site →Distribution
Brands we distribute in Vietnam
As an authorized distributor, HPA Direct brings these international partner brands to the Vietnamese market. We represent and distribute them — we do not own them.
LiteSpeedDistributor
A web-server software company known for the high-performance LiteSpeed Web Server, OpenLiteSpeed and LSCache.
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aaPanelDistributor
An open-source Linux server control panel for managing websites, databases and services through a visual interface.
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cPanelDistributor
The industry-standard web hosting control panel for managing sites, domains, email and databases.
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ONLYOFFICEDistributor
An open-source office suite for documents, spreadsheets, presentations and online collaboration.
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Earth's BestDistributor
A US organic nutrition brand for babies and toddlers, established in 1985.
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DrinkwelDistributor
A US dietary-supplement brand with vitamins and electrolytes supporting liver function and hydration.
Visit site →United States · Vietnam · Since 2015
About HPA Direct
HPA Direct LLC owns and directly operates a portfolio of brands spanning technology, distribution, education, sports and hospitality. We work across two markets, the United States and Vietnam, moving products and brands in both directions. Since 2015, we have built, owned and run each brand ourselves, held to a shared standard and a long view. Every brand stands on its own merit; together, they reflect the breadth and staying power of a company that operates seamlessly across two markets.
Where we are
Our offices
Partner with us
Work with us
Whether it is partnership, distribution or a first conversation, we are open to working with serious partners across both markets. Reach out and let us start the conversation.
[email protected]